Luxury Retailer FARFETCH to Accept BITCOIN Payments

Farfetch, a leading digital platform in luxury fashion, will begin accepting bitcoin and other cryptocurrencies for payment.

The move will be trialed with high-end European stores in Paris, London, Milan, and Browns first.

Afterward, the British-Portuguese company intends to roll out the functionality to all U.S., U.K., and European customers later this year.

Farfetch, the Farfetch platform, has joined the growing list of luxury brands enabling bitcoin as a payment option for customers.

The e-retailer is partnering with a Berlin-based company to provide the necessary rails for accepting cryptocurrencies like bitcoin.

While in a physical location, customers will only need to scan a QR Code with their smartphones to pay in bitcoin using point-of-sale terminals.

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